It has been generations since the last pandemic hit, so no one really knows how to react and what to do with the current crisis the world is in. That is why many businesses see predictions point toward economic collapse, and many know there is not much else they can do.
But did you know that your small business could survive and even thrive during this crisis through some digital tweaks? While you shelter from the storm, you can still use SEO to effectively sustain your business in several ways.
Basically, don’t let your business be quarantined, too.
This is an opportunity to do something, maybe out of empathy or something else. When times are good you regularly use words like ”we understand, we care, we value our customer” and so on. When a pandemic or an epidemic happens, this is the time to actually walk that talk.
Remember, these are people that receive your newsletters, comment in discussion forums, and may have even left great reviews about your business. Is this the time to shove products down their throats? Certainly not! It is time to be an understanding friend. The content you share should allow them to know ‘you know what they’re facing’. Showing the human side of your business may be a good idea. People usually feel happier once they know they can relate with a business that understands. If your business helps the community during the epidemic, share that during a newsletter or find ways to include it in your content.
Advancing Your Brand
SEO is a tested branding tool and can work even in times of an epidemic. The trick is in knowing the way to use it. People may not have any use for your products or services as they worry about their jobs, mortgage, and trying to stay healthy themselves.
But, does that mean they’re offline? By no means.
They are quarantined in their homes and checking out various things associated with COVID-19 (that can include products and services that relate to making their life easy during the pandemic) or about staying alive.
You can tweak your content in order for your brand to continue to stand out. Some businesses take it upon themselves to share safety messages with their audience, so albeit you’re selling products that will be the last item on anyone’s mind during an epidemic, your brand remains visible in searches. It’s possible to optimize keywords that will relate to safety during an epidemic.
Remember, however, that at a time like this, it’s not going to be appropriate for your brand to be sharing humorous memes even if it means getting noticed. It may come across as insensitive and do more harm than good.
Offers Businesses a Lifeline
So you’ve got to limit yourselves to your homes, clients cannot come to your office and business is spiraling to a crush.
Don’t lose hope yet, SEO will come to your rescue.
Remember, people are online more, so it is time to focus on running the business online. What better way to get attention than to use SEO strategies? People probably have more time to read and answer emails, and some could also be trying to find out more about a particular product or service.
With today’s technology, the web could be busier than ever despite the pandemic. SEO gives you an opportunity to remain relevant during the lockdown, and though visitors to your site might not make purchases, it might be the case when things go back to normal.
Top of Mind Awareness
SEO allows you to remain visible. During an epidemic, the minds of individuals are preoccupied with survival. If your business provides a number of the items necessary for survival like food, medication and even toilet paper, you’ll already be on top of mind for several people. But, SEO will still be able to assist you have an edge over other competitors. Even for the companies not involved in essential products, you can still use SEO to take care of the top of mind awareness which can become an asset once the storm blows over.
Remember, out of sight leads to being out of mind, so if people aren’t seeing you in search results, they’re going to ditch you. Mitigate that risk using SEO.
Chance to place Distance Between You and the Competition
The competition is probably going to put their foot off the pedal. The fact that folks are locked up in their homes may make the competition believe that they need no reason to push their SEO strategies. Google, however, doesn’t pack up due to an epidemic. Many of us are still searching and Google is ranking. It’s the simplest time to surge to a far better ranking since the competition to be noticed is reduced. In some niches, you could possibly find you’re the sole business still active.
By optimizing for particular words at the time of an epidemic, you’ll be giving yourself a start because when the competition finally resumes their SEO efforts, they’re going to have some catching up to do.
The end of the pandemic might not be near. It could take months, which gives you time surge far ahead.
Provides Hope for After the Pandemic (Long Term Marketing)
For many businesses, the longer term is uncertain. The planet is dipping into a recession so cuts will need to be made and picking yourself up then won’t be easy. It is sensible to position your marketing strategy for the future beyond the pandemic. SEO is characteristically an extended term strategy. What you are doing today will bear fruits much later. Since the pandemic has no expiry date, it is sensible to place more effort into an extended term strategy in order that, once the disease has crawled back to wherever it came from, you’ll be able to receive customers.
SEO done now is a seed for the longer term.
Reinforces Expertise and Authority
Some people will take the time to catch up on their reading. If they’re cooped up within the house, they could also find some new great content to read. Having great content in your field of experience is a great chance to draw in such people. There are many tools you can use to seek out what keywords people are checking out in your area of experience, then you can optimize for those keywords. You’ll likely find tons of individuals checking out information associated with the pandemic, but some are trying to find something different. The impression you create during the time of the lockdown will last even after it is over, and you could possibly convert more visitors to your site because they realize you’re an authority in the field.
Provides Analytical Insights into Demand
Using SEO analytics, you would be ready to predict the demand curve for your goods or services. This is often vital information which will help a business plan for a possible slump. The organic traffic that you get may be a sign of interest. During the pandemic, people’s needs change, but it’s not always drastic. Sometimes, it’s going to be consistent with the quantity of cash they still have at their disposal. A person, for instance, may buy chocolates during the primary and second week of an epidemic but later find it a luxury that they can do without.
SEO analytic tools can show you ways interest in your product or service is dropping, and you can start planning your next move. This will even be employed by economists to predict the impact of an epidemic.
You can Gain From Searchers Who Still Want to Shop
Not all are strapped for cash. Some still have the cash but would rather not spend it. Local SEO will help such people find businesses, which will provide for his or her needs within the world that they’re in. However, even during a recession, there will still be people able to spend.
If you ignore SEO, you will not find these people, which will be revenue missed, something businesses that are struggling to survive cannot afford. SEO can, therefore, keep commerce alive despite the adversity.
Reveals New Trends
For SEO practitioners who keep a keen eye on search trends during a time like this, there are tons to find out. Despite the disruption COVID-19 might cause, people will reinvent themselves. They’ll start to possess more interest in certain things that they didn’t have interest in previously.
For example, tissue paper is in such high demand as never before. Maybe it will even become a trend even after the pandemic. Learning such things prepares an SEO practitioner for the changes that will come. It’s obvious that things will change after the pandemic, and it pays to be in the know of the latest trends.
It’s a tragedy for the planet as numerous people are suffering from this pandemic. Lives, businesses, jobs, and even relationships have ended due to coronavirus. Humanity, however, must survive. Remaining indoors will keep many safe, and when the pandemic finally reaches an end, we’ll be ready to rebuild our lives and economy.
Get the head start by preparing your business for the long haul with SEO.