Billboard Advertising Statistics, Cost & Effectiveness

One of the most common forms of advertisements is billboards. According to statistics, it is evident that around 71% of American road users notice billboards and approximately 50% of these people engage with the brand.

Billboard Advertising Statistics, Cost & Effectiveness

One of the most common forms of advertisements is billboards. According to statistics, it is evident that around 71% of American road users notice billboards and approximately 50% of these people engage with the brand. The approach has become so popular since it is accessible to passers-by who are not obliged to buy a newspaper or log on to the internet to view the messages. 

To business owners, the use of billboard trucks in advertising allows you to reach many people faster and cheaper than the other forms of mass marketing media. The following are billboard Advertising Statistics, Cost & Effectiveness that you should be aware of before choosing this approach for your business or brand promotion.

Billboards Statistics

The use of billboards has become so popular in the United States according to statistics. There are over 300 000 billboards erected in the United States, with at least 8000 being digital billboards. Studies by Arbitron National In-Car proves that around 71% of road users notice and read messages pinned on billboards as they drive or travel. Many people have learned about new products or events through roadside billboards, which leads to the conclusion that billboards have a significant role in creating awareness. 

Mobile Billboards

Mobile billboard advertising which has become so popular among Americans. According to statistics, around 98% of car users notice mobile billboard ads on trucks or moving vehicles. According to the Outdoor Advertising Association, every truck can generate 30,000 to 70,000 impressions daily. 

The Cost of Billboard Advertising

The cost of advertisement through billboards varies based on the size, the demographics, the format, and the impressions it intends to create. The cost of using digital billboards is slightly higher than traditional billboards. As a business owner, it is right that you consider the use of billboards, either traditional or digital ones. 

Either way, it is an investment that you must consider. The cost of erecting a billboard is not constant but varies depending on the location. In the United States, some cities charge higher than others. For instance, in Oklahoma City, the average billboard cost is $1800 lower than what it costs in Seattle, Washington, which is an average of $4,000. 

Apart from the rental costs of the billboards, there are also other costs that you must consider when you opt for this type of advertisement. Other costs you need to consider are the design and the material costs, installation and other additional costs that might arise. 

The Effectiveness of Billboard Advertising

To understand the effectiveness of billboard advertising, you must analyze the pros and cons of this approach. For a long time, the effectiveness of billboards has never been questioned, which explains why most businesses prefer their usage in marketing. To prove its effectiveness, the use of billboards has not been affected by modern forms of advertisement. 

On most occasions, a higher percentage of drivers who notices billboards behind the will usually engage the brands. When designed effectively and positioned strategically, billboards can reach a wider audience at a lesser cost. Therefore, the approach is cost-effective. As a business owner, if you follow all the steps and proper strategic planning before erecting your message, you will notice that it is cost-effective as many people will engage your brand. 

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